For as long as there have been humans roaming planet earth, there has been some form of political thought. Believe it or not, there is evidence of diplomacy dating as far back as 1,200 B.C. The tribesmen and women of the Stone Age may have faced disputes completely different from those faced by modern politicians, but the sentiment remains the same — the rivaling tribes wanted different things, and they had to engage in democratic reasoning in order to have their voices heard.
Politics has well and truly stood the test of time, but that doesn’t necessarily mean that it’s behind the times. Far from it, in fact. This age-old industry may be 3000 years old, but it is constantly being re-invented in the modern-day by tech trends, updates, and releases.
It’s true — technology plays a key role in contemporary matters of diplomacy. To find out more about how tech is changing the modern political landscape, be sure to read on.
Social media impacts confirmation bias
Evidenced by President Trump’s routine — and most of the time outrageous — use of Twitter during his time in the Oval Office, social media now plays a crucial role in democratic matters. It allows voters to access political news and updates around the clock, it helps candidates to keep tabs on their poll numbers, and it affords certain politicians the opportunity to spread fake news and conspiracies.
Confirmation bias is, however, the area of politics that has been impacted the most by the rise of social media. Chances are, the majority of your friends, followers, and fans on social media share a similar diplomatic outlook to you. Whenever you log onto the likes of Facebook and Twitter, you are met with a tirade of posts and status updates confirming what you already believe to be true. This then further solidifies your political point of view, which in turn makes you more likely to discount your opposing parties.
This, of course, isn’t necessarily a bad thing. Confirmation bias does, however, stop you from seeing the full picture with regard to the leading issues and arguments of the day.
Mass messaging affects political advertising
During election periods, especially, it’s crucial for politicians to spread the word about their future plans and capabilities. Fortunately, thanks to the recent rise of mass messaging channels, the act of showcasing political manifestos are now easier than ever before. When they make use of the political advertising platform Tatango, politicians are afforded the opportunity to send bulk text messages out to their potential voters. This form of marketing is beneficial to party leaders in so many different ways, namely because it helps them to forge direct connections with their core audience members.
The political sector never stands still. It is constantly being re-imagined in order to meet current demands and specifications. If you’re a politician, it’s absolutely essential that you find a way to keep your finger on the pulse of the latest diplomatic trends. Crucially, this means that you must embrace the most recent and very best forms of political technology.
