3 Tips to Start a Gaming Brand

Do you have a passion for gaming, entertaining people with games, or developing games? Then starting a gaming business brand is a great way for you to monetize your passion. Since its inception, gaming has proven its magical ability to connect people, improve hand-eye coordination, and provide joy.

So, when it comes to building a gaming brand, you should aim to have a brand that targets people’s feelings. Admittedly, building a brand from the ground up is not an easy task. However, this article will provide you with three simple tips to start a gaming brand.

1. Try to define your niche.


When starting a gaming brand, the first thing you’ll need to do is carve a niche for yourself. You see, there are various business opportunities in the gaming industry. This ranges from businesses that educate people in gaming to those that host gaming events, and finally, the marketers and sellers of video games. So essentially, understanding your niche makes it easy to identify your target audience.

For instance, assuming you’re trying to attract avid gamers, your target audience will most likely be kids to millennial adults. These are people who are passionate about games. A good example of a game that caters to avid gamers is Overwatch. Ask any avid gamer “what is Overwatch?” and they won’t be short of answers.

You see, Overwatch gameplay is a console game developed and published by Blizzard Entertainment. Players are assigned into two teams. Each one has a tank hero and a damage hero. The ‘damage’ role remains the most intense. Each playable character in Overwatch League has the ultimate ability to swing a team fight single-handedly, and they can choose which heroes fit their style. The heroes include Tracer, Genji, Widowmaker, Ana, and Lucio.

In the end, the game caters to avid gamers from all backgrounds, and some blogs have listed it as a top game for employee bond-building exercises. Perhaps, that’s because of its structure and game modes which typically end with teams fighting to capture a neutral control point.

2. Decide on a name and look for your brand.

While a brand is more than a name, it’s still one of the most significant commitments you’ll have to make. That’s because your gaming brand name is what influences your logo, trademark registration, and domain.

Fortunately, there are many ways to create a unique name. You can choose to create or alter a word. You can also reframe an unrelated word, use a suggestive metaphor, or combine two words. Irrespective of the name you choose, remember to run it by a focus group to ensure it does not capture any unintended meaning.

Once you have your name on the lock, it’s time to focus on the brand’s visual representation. This will come in handy when it’s time to create a website, a digital brochure design using brochure examples. So, make sure you pay attention to the colors and fonts you choose.

3. Apply your brand across all business channels.


It’s not enough to have a gaming brand name and design; you’ll also need to apply it across all channels as this gives it a cohesive brand story. A brand story is what your business represents, and it sets the stage for every potential customer’s interaction with your brand, online and offline so make sure it’s consistent.

For instance, if you want to create a marketing brochure, booklet, or pamphlet for a gaming event, ensure that each leaflet or flyer represents your brand accurately. This is achievable by using your brand’s fonts and colors to capture the essence of your gaming business.


Admittedly, building a gaming brand can be demanding and tasking. However, it’s an essential step towards building an enduring business. Also, remember that building a brand is a continuous process. So, don’t shy away from evolving and shaping your brand as your client base expands.