A recent study conducted by Statista.com referred that by July 2019, around 4.33 billion people were active internet users. Another study piloted by Netcraft stated that at the beginning of this year, there were over 1.518 billion websites. It shows just how enormous the scope for an online business is at the present moment. No wonder more than 50 million companies around the world use Facebook Pages to stay connected with their customers, and more than 4 million also apply for social media advertising services.
However, with the majority of small businesses flooding the virtual realm with their websites and digital presence, there is a greater need for you to make or adopt some changes to stand out from the crowd. One of those factors that can heavily support you in achieving this is your website design. Hence in this post, we would like to share with you some reasons as to how web designs can reflect your business. Now before we tell you about some cheap web design solutions that can offer you an excellent way out to satisfy your underlying needs, let’s take a quick look at each one of those justifications:
Promulgate Your Brand Identity
Regardless of whichever industry, trade, or commerce you serve, your business must have a unique brand identity that allows your venture to stand out from the rest. The website design can help achieve that by empowering you to find the voice for your brand and promulgate it through its theme, colors, visuals, and other cosmetics. It can also offer support to promote different facets that enable you to connect with your targeted audiences in a rational and heartfelt manner. With your website, you can ensure that your brand stands out from competitors and rivals within the industry.
Every single piece of written and non-written content displayed on your website can empower you to deliver a powerful statement about your brand and strengthen your brand identity in front of targeted audiences and visitors to your site. Furthermore, it also helps in improving your brand’s overall credibility and allows people to build trust regarding your offered amenities, products, and services. However, one of the highest possible ways a website design helps in reflecting your brand’s identity is by providing a resolute narrative for your business, how it came to be, what it has to offer for customers, and how it is different from others. Your values, principles, and morals that make your brand original and unique reflect through your website design.
Resonate With Your Target Audiences
One of the most significant factors that heavily influence your website design is your targeted audiences. It goes without saying that for a younger audience, you need something more playful and exciting, whereas, for mature audiences, the approach naturally shifts towards something more sophisticated and complex. Hence a simple glimpse at your website design should be sufficient enough to understand who your targeted audience is. A quick example over here can be Nike’s website compared to the one Lamborghini has. You will be able to see the difference between the designs absolutely and almost immediately. They both target specific demographics for their audiences and lifestyles as well as age groups with their buying power. While Nike is there to allure a much wider target audience, the audience for a Lamborghini website is more limited and precisely defined. These differences not only show in the design aspect of the site but also in the visuals, the overall framework of the site, as well as how they write the content. These differences can further be explained when we compare sites catering to customers ranging from even more different and diverse backgrounds. Website design for a content-based website that offers comprehensive information on financing principles like Investopedia profoundly differs from that which focuses on providing online binge-watching services like Netflix or Hulu.
Communicate Business Goals
Another way a website design can reflect your business is through the relay of your goals and objectives clearly to your audiences and online visitors. Your business goals and objectives are defined through your vision and mission statements, which can be communicated not only through the logo of your website but also through various forms of branding that you apply to decorate your website with. Even colors carry a more profound meaning, which people might tend to overlook, but each shade of color carries its significance. Hence for those companies who want to show a sense of urgency end up using vibrant colors, those who want to build authority generally use blue, while luxury brands typically use black and gold colors. Other features might also include how you navigate between pages, scroll down, or slide through content. All transitions and how they are animated also depict a strong business story and what it has achieved so far. These little details carry a lot of meaning behind them. A great example is Pierre Herme Nicolas Buffe, where the website allows interactive storytelling to be made possible by allowing users to play around with various features present on the site. Though it might feel a bit dragged as the loading time may disappoint some people, but the result is worth the waiting time.
Generate Leads & Making a Sale
Many businesses over the years are now actively seeking ways to master the art of lead generation through their website designs. The essence lies in placing your call to actions and links at the most prominent and easily accessible places within the layout of your design. Hence if you visit an e-commerce website online like Amazon, you would find that their entire website design is focused on displaying valuable information regarding available products and then smartly placing their “Add to list” button. These websites are specifically intended to shadow the eye movement of the visitor so that the content follows the sight of the user, and just about when the information displayed reaches its ultimate message, that is where the CTA is placed. They not only want you to take action but also make that action effortless for you. You do not have to search up and down or navigate from one page to another to confirm your decision. The entire website design is fashioned in such a manner that it makes buying items online effortless for the user.
Encourage Customer Feedback
Some websites are purely directed for visitors to scroll through their different media while other websites want the customer to post reviews and offer their valuable feedbacks. This essential design feature reflects your business and how it seeks to interact with their audiences. While for some, a simple ‘Contact Us’ page is more than enough, there are several websites that allow customers to have a live chat with their representatives and also post product reviews under each of their listed offerings.
Well, that is it for now regarding five reasons how your web design reflects your business. We hope this post was able to offer you some meaningful insights regarding how you should go about catering to your website designs to address your targeted audiences and bring about reasonable utility for your online visitors. For more questions and queries regarding the topic, please feel free to let us know your feedback in the comment section below.
