Marketing your roofing business is essential to the success of your business. According to IBIS World, the roofing industry market size revenue is about $56.7 billion, meaning there is a lot of competition in the roofing business. The right marketing approach can help your business stand out from the competition. Here are five sure-fire tips for marketing your roofing business that will get results.
1. Have a Plan
A key component of any successful marketing campaign is planning. A strategy based on proven effective methods is the best way to get the most out of your marketing. Many small business owners skip over giving their marketing strategy the attention it deserves. This can be a critical error.
Using analytics and other tools can help you to formulate a marketing strategy that reaches your target audience. Many roofing business owners find it easier to work directly with a marketing agency than do the leg work themselves. It may be the best option for your business.
2. Share Informative Content
A good way to establish trust in your business and create a relationship with your target audience is to share informative content. For example, sharing content on the average lifespan of a roof, which according to the Roofers Guild is about twenty years. Advising people that a replacement may be in order if their roof is 20 years or older is valuable information.
You can establish trust and a relationship with your target audience by sharing expert advice. The more information you share about roofing topics, the more you will establish your business as an expert. Information sharing is a great way to connect with consumers and market your roofing company.
3. Use Social Media To Connect
You have to go where your audience is, and you will find many consumers on social media. Social media can reach a wide, sweeping audience. Developing your company’s social media presence can build your business. A recent survey found that 60% of consumers expect businesses to respond to their inquiries via social media.
You can use paid advertising on social media and create a social media presence to get the attention of your target audience. There are many benefits of social media advertising that can promote your business. Social media marketing should be a part of your marketing strategy.
4. Email Marketing
Email marketing is another proven digital marketing strategy. Keeping in touch with former clients, and meeting new clients via email, is an affordable marketing strategy that works. Of course, there is a balancing act with email marketing. Everyone knows what bad email marketing looks like. It crams inboxes with far too many emails that don’t offer any value.
Good email marketing offers the receiver value. For example, if you are running a special discount program, that information is worth sharing via email. It would be best to have an email marketing strategy that offers value or risks having the attempt backfiring.
5. Create a Network
Not every marketing strategy is a digital strategy. There is value in getting out and meeting people in person. Attend tradeshows and network with other companies in the building trade. Speak with other people in the industry to build a network that can result in referrals. A lot of business comes from referrals. Don’t miss out on the opportunity to work with other businesses.
Offer B2B discounts for referrals. For example, offering a 10% discount to local builders that use your service could attract many new customers. Becoming part of a network can prove to be very valuable.
Roofing is an essential service across the country. For example, Denver, CO is a beautiful, picturesque city with amazing mountain views, yet roofing problems can easily plague the area and cause great stress. Learn more about effective marketing that can help you grow your business.