Video ads are one of the most effective ways to reach consumers. In fact, in 2020, video viewing was responsible for more than 80% of global mobile traffic. This number is projected to go higher in 2021. With this in mind, it’s time to start embracing the fact that video is the future.
This post will cover some of the trends that are impacting consumer behavior in 2021. You can also find more at this link.
1. Mobile Advertising
Mobile advertising is a type of digital marketing and has been on the rise in recent years. The number of mobile ads that were served worldwide increased by 18% from 2017 to 2020, according to eMarketer, with advertisers spending $116 billion dollars for some form of mobile advertisement during this time period.
Advertisers have found more success through video ad strategy as these are easier to produce and can be shared across multiple platforms like YouTube or Facebook, where many people see them each day. Mobile ads are projected to continue growing at an average annual rate of 17%.
2. User-Generated Content
In 2021, user-generated content (UGC) has proved to be the most effective video advertising format for driving in-store visits and conversions. UGC ads won across all key metrics, including cost per visitor to store, conversion rate to email opt-in or purchase, and time spent on site post impression.
This is because it’s more likely that consumers will take action with a product they have seen before from someone like themselves than an advertisement shown by another person or company. It’s also unsurprising given how social media sites such as Instagram are making self-promotion easier than ever and now offer advertisers opportunities to target shoppers based on their interests instead of just physical locations.
3. Over The Top (OTT) Advertising
OTT Advertising is the latest trend in video ads, and it can be a game-changer in 2021. Traditional media such as TV, radio, and print are dying out at an alarming rate due to lack of viewership or revenue.
As consumers spend more time on their smartphones than they do with traditional media sources (TV), advertisers have been forced to find new mediums for advertising via OTT applications like Roku and Hulu.
What’s more, these apps already offer pre-roll ads before every show you watch, which means that this format has proven itself successful when done correctly.
4. Shorter Commercials
Video viewers are getting more selective as they view content, which means that video producers have to get creative in order to use their limited time wisely. One trend is the rise of shorter ads with a duration between 15 and 20 seconds.
These short commercials can be used for social media platforms like Twitter or Instagram, where videos cannot exceed 140 seconds. Some marketers also prefer these smaller ads because it’s easier to make them interactive by adding graphics and animations into the video itself.
Cinemagraphs are a type of animated GIF with one still image and the other moving. They have been around since 2013 but were not popularized until 2019, when Instagram introduced them to their platform.
Cinemagraphs allow brands to tell more stories in fewer words by using video graphics that can be used as mobile-friendly ads on social media sites like Facebook or Twitter. The added benefit of cinemagraphs is that they can promote engagement while being less distracting than traditional videos because consumers don’t need to take any action (i.e., tap) before viewing.
The Bottom Line
Video ads are a powerful way of reaching consumers and can be used in many ways. They allow companies to communicate with their customers on a personal level, which is not always possible through text or image alone. With the right video ad strategy, you can create an emotional connection that will generate valuable customer insights for better marketing strategies down the road. For more information about video ad trends, check out this site.