Nowadays, thousands of agencies exist to provide SEO services. Some of them are specifically good at something. The question should not be how to find an agency, but how you should choose a digital company that’s best for you. You can know more about SEO when you click here.
So, why do you need an SEO agency in the first place?
Imagine you wanted to go to a hotel in California. You have planned, booked a ticket, and went on your flight without any hassle. The plane was fast, and it landed at the airport on time without delays.
However, upon arrival, the crew announced that you have landed in Beverly Hills in Texas and not Beverly Hills in California. Some may be dismayed that they wasted so much time and money getting into a plane that did not carry them to their intended destination.
Choosing an agency is the same, and some are perfect for flying your website into a place where you can find more leads while others do great in the technical aspects of things. You may wish to establish a presence in New York, Boston, or Delaware. However, before you embark on a journey with a digital agency, you need to make sure that you’re boarding the right plane that will transport you to the place where you need to go.
There’s no one-size-fits-all when it comes to SEO, and you should determine your goals first. Getting in touch with an SEO company and discussing your objectives with them can help. Some of the examples of why you should contact a digital company are the following:
Imagine that your goal is to reach the 1st page of Google when internet users search for a particular keyword or information related to your business.
The outcome would be attracting these leads, educating them by writing a very engaging article, and pulling them into your sales funnel. In these situations, agencies specializing in content marketing and SEO optimization may be the right techniques for your website.
You may want to hire freelancers who can write a great piece of content for your website. However, you realize that Google does not rank your site based on the targeted keywords that you’re using. When users try to search for content related to your business, you realize that those who are low-quality keep getting the top pages while your articles are on the 18th.
This is where your competitors may be using a higher domain authority with specialized backlinks that rank the content pieces. What you need in this case is to go with link building and experts who can provide you with high-quality backlinks.
In both examples, SEO digital firms can help you rank through links and leads. They can define your goals and deliver results based on the outcomes that you want. However, going to the destination where you want is not the result. There are dozens of other agencies to consider when you want to improve. Some of the characteristics of the best digital companies are discussed below.
Characteristics of the Best SEO Agencies
1. A Well-Defined Process in Executing their Strategies
These companies have gained a lot of experience working with various businesses, and they know which techniques are working and which ones are not. They have a system that’s proven to work many times, and this is a well-defined winning process that’s effective for almost all their clients.
Some of the strategies may include content analysis, competitor reports, audience engagement, manual review of the current website, link building, social media marketing, content promotion, technical SEO, and more. Know more about the process of link building in this URL: https://en.wikipedia.org/wiki/Link_building.
2. Diverse Employees with their Own Specialties
One of the best characteristics to look for in a company is the staff consisting of diverse teams of specialists. When it comes to SEO execution, you need many talented people in the team for this to work.
The companies with experience will make their team public, and you can check their profiles on their website. There may be a content strategist, writers, SEO specialists, managers, and many others that can help optimize your site.
You’ll be able to get a company that will handle the back-end and front-end operations on your site. They can produce content, get backlinks from an established site, and write articles with relevant keywords that help you to rank. If you’re going to hire four or five separate individuals to do these tasks, you’ll find that they may have a different way of doing things, and the results may not be satisfactory.
3. Excellent Portfolio from Past Clients
The SEO strategies that gain results can be hard to manage. The execution and ideation take a lot of commitment and time.
This is why some of the agencies are working with clients for over a year to generate results. Everything will not be an overnight success, but the trustworthy ones will give you an impressive portfolio of big companies they have worked with in the past. Some of these may mention the bigwigs in your industry, but you should not just trust what’s written on websites but also see if you can verify the information, they give you.
4. Real Testimonials from Customers
SEO agencies can increase web traffic to your website. These can result in more sales, and most of the clients who were satisfied with the work of these companies are more than willing to give testimonials and reviews.
The past customers are usually the ones who leave reviews on some websites. They can also be found in forums where they discuss their previous experience with a particular agency. Some of these agencies can proudly display a photo and review of their happy customers, and you can verify if they are real people by searching them on the internet.