Digital marketing is becoming more and more important by the year as technology and the internet advance. Social media is on the rise and businesses are seeing huge ROI by taking advantage of this.
The recent pandemic has pushed businesses towards digital marketing even further and this trend is likely to continue into the future.
Companies were forced to close their stores and switch to purely remote, digital alternatives. They focused on building a strong SEO-oriented website, creating valuable social media content, and sending great email campaigns.
These three things are the key pillars of any digital marketing strategy – SEO, social media, and email marketing. If you’re not sure where to even begin with each of these pillars, contact a professional company, such as Digital Marketing Service Pro, that can help you to formulate the perfect digital marketing strategy.
Let’s dive into the most important aspects of digital marketing. Here are some top digital marketing tips to take your business to the next level this upcoming year and beyond.
Optimize Your Website
Search engine optimization (SEO) is vital if you want people to find your website. Using SEO means incorporating lots of keywords into your online content.
The more keywords you include throughout your website, the more likely it is that your website ranks highly on Google search engine results pages. A higher ranking usually means more people within your target audience find your site.
Your website should contain original and reliable content. Google has become extremely smart and it knows which websites are more authoritative than others. By providing consistently valuable and accurate information on your website, you can further boost your rankings on the results pages.
Your SEO strategy should include local SEO. Most people use Google to search for local businesses.
Make sure that your company is registered on Google My Business and all of your contact information is accurate, including your brand name, address, and phone number.
Build a Strong Social Media Presence
Social media usage is increasing at an unbelievable rate and many businesses are seeing immense growth through using an effective social media strategy.
Social media platforms are perfect to connect directly with your target audience. They enable you to build a strong and trusting relationship with your customers.
Your social media platforms are the perfect way to provide valuable content to your audience and showcase your products or services.
If you can, try to consistently post on at least two or three social media platforms to start building up your online presence.
Use Email Marketing Effectively
If you haven’t started building an email list yet, now is the time to do so. Email marketing is just as effective, if not more effective, than social media marketing when it comes to generating leads and sales.
You can build an email list by offering lead magnets, which are usually freebies in the form of worksheets, workbooks, and e-books. When your target audience signs up to receive one of your lead magnets, you can ask them to provide an email address.
From here, you can start building up a significant list of contacts from your target audience. You can send out regular emails to your contact list, detailing any upcoming launches or promotions.
Remember that your emails need to be engaging. Don’t spam your audience with sales pitches every week as this will only put people off and cause them to unsubscribe from your mailing list.
Instead, create engaging and inspiring content that provides value to your subscribers. Keep your content simple and to the point so you don’t lose people’s attention.
The majority of online users review their emails on a mobile device. Therefore, when you send out your email marketing campaigns, consider how they will appear on a smaller device.
Consumers have short attention spans. Using long blocks of text on your website and social media channels will cause your audience to lose attention.
Nobody has the time or energy to read it through several paragraphs to find the information that they are looking for. This is why your digital marketing strategy should focus on using imagery.
One of the easiest ways to really important information to your consumers is using simple infographics with lots of images and minimal text.
Infographics will capture people’s attention when they are scrawling through social media or when they click on your landing page. The longer you have their attention, the easier it is to take them into the next stage of your sales funnel.