As more and more entrepreneurs prefer starting and developing their businesses online, digital marketing becomes significant for most spheres. However, the competition is constantly growing, and being a talented marketing specialist is not enough to succeed anymore. To be one step ahead of your competitors, you always need to keep studying and use advanced tools to attract new customers more effectively. In this article, we will look at the most efficient digital marketing tools that can be helpful for an entrepreneur.
What Kind of Tools You May Need?
First of all, let’s say that there are tools of different categories that can be equally useful for developing a business online. It would be best if you determined the goals of your digital marketing campaign and chose at least one tool from each category you need. So what are these categories and the best instruments in each of them?
Content Creation Tools
One of the main points for a successful business marketing strategy is high-quality content. What can we mean by content? Literally everything you will publish on your social media or website: texts, graphics, videos, etc. And if you don’t need any specific tools for writing texts, you will probably need some for making graphics and videos.
The importance of the visual part of the content can hardly be overemphasized. People are more likely to perceive the information in the formats of colorful images and exciting videos; that is why using tools for producing such materials is a good idea.
For processing photos, editing images, and making collages, you can use Canva. This tool can work perfectly for beginners as it has a very straightforward interface and lots of different presets and templates so that you could make a great design even if you are a novice. As for creating videos, an online Video Editor can be an excellent solution for you. It lets you create colorful videos of ready-made templates, make slideshows of photos with music, or edit your footage with slideshow maker. You can choose from numerous templates and tools of Video Editor to get the best result. Moreover, the program itself is very user-friendly, so you will not experience any difficulties working with it even if you have never worked with videos before.
Social Media Marketing Tools
Social media can work perfectly to search for new customers, build a community around your brand, and keep in touch with your target audience. That is why it is definitely worth creating a business account on the most popular social media if you don’t have one yet.
According to statistics, the most popular social networks are Facebook, Instagram, YouTube, Twitter, and TikTok. Creating accounts on these media can significantly help you with your business development, and the market offers many tools for managing your social media accounts today.
For example, SproutSocial – this service is intended for working with multiple accounts from one window. You will be able to create one content plan for all of your accounts, schedule posts, set a certain time for each publication, and much more.
Email Marketing Tools
Still, emails remain one of the most popular ways to get information about new products and promotions for many users. Unfortunately, not all older generation people are ready to use social media as actively as young people do. However, they can still be a part of your target audience. Here, mailings can help you contact such people.
Email marketing tools can help you with planning your mailings and analyzing the reach. Thus, these tools are necessary if you bet on emails in your campaigns.
One of such tools is lemlist. This service will work for you if you want to choose the best time for sending emails to get more opens and clicks and if you aim to warm up your list. Also, this service offers additional features that can help you make your emails less spammy and encourage more replies if required.
Search Engine Optimization Tools
SEO is one of the main factors entrepreneurs should take into consideration. The more attention you pay to optimize your posts, articles, and other materials, the better reach you can get. And this can directly influence the number of your customers.
Various SEO tools can help you find the most relevant keywords for your sphere, compare them to each other, and choose the best variants. Also, some of the tools have an opportunity to track the traffic for particular keywords.
One of the most popular SEO tools is Ahrefs. It can help you with searching for the variants of keywords and opportunities to rank. Also, this service lets you monitor the average of traffic competitors receive for a specific keyword, find out the best-performing content of a website, and more.
We have presented the best internet marketing tools of the most popular categories so that you could start using them right now. However, digital marketing might be a more complex structure, so if you have an intention to dive into it, you might need more advanced marketing software. Still, it would be best if you had the basics anyway, and we hope that the basic tools we have described will help you on your way as a marketer.