Starting an online business will take time, but if you are persistent and willing to learn, you should be able to achieve that goal. Of course, just because you have a store up and running with a decent selection of products, it does not guarantee that there will not be any problems.
Periods of stagnation are expected, and if you get stuck with no idea how to break through from there, finding the motivation to continue can be too difficult.
Prepare in advance. Here are some ideas that you can use to revamp your marketing strategy and improve the customer experience. They should be of great use.
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Idea #1 – Make Use of PPC Platforms
Pay-per-click marketing seems to be somewhat underused by a number of brands. The technology of platforms like Google Ads offers a lot of benefits. You need to start running PPC campaigns right away or hire someone who can do the job for you.
There is also a wide selection of tools that automate the process and simplify the work. You can optimize Google ads for Prestashop store by installing a specific module. And even if your CMS is not Prestashop, you should still not have problems finding such modules or plugins for your website.
Idea #2 – Optimize Your Website
Speaking of website plugins, you ought to aim for the best optimization possible. It starts with finding a reliable hosting provider. If you have mediocre loading speed, do not expect to get that many people to stay on the website and check what you have to offer.
Mobile users should also be one of the priorities. There are a lot of people who prefer smartphones and tablets over computers. The trend suggests that the numbers will continue to shift in favor of mobile devices.
Adding plugins that make things easier for you is also encouraged. For example, if you are trying to collect an email list, why not get a plugin for that? The most popular content management systems have a plethora of plugins.
Idea #3 – Check Chatbots
The importance of customer support cannot be emphasized. If you are unable to provide 24/7 support, you stand to lose out on a lot of potential customers.
It is no surprise that there are constant developments in chatbot technology. While these bots cannot replace real humans quite yet, it will not take too long. Having an instant response saves a lot of time. Moreover, you would no longer have to look for customer support employees or pay extra salaries if there are bots that will do all the work.
Idea #4 – Leverage Social Media Platforms
Social media platforms offer you more than enough opportunities. The likes of Facebook and Instagram have millions of active daily users. And if you are not pouring resources there, you are doing something wrong.
Competing for the most significant presence is what a lot of brands are trying to accomplish. They run contests and giveaways, cooperate with influencers, and run ad campaigns to gain as many followers as possible.
Of course, there is no need to focus entirely on the biggest platforms. There are plenty of other social media or similar sites, like Reddit and Quora, that can help you reach a lot of new customers.
Idea #5 – Follow VR News
Virtual reality might still seem like something too modern for ecommerce, but some companies have already invested a lot and believe that it is part of the future.
Not having an opportunity to try a product yourself is one of the biggest disadvantages of online shopping. For instance, if you are looking to buy furniture but are uncertain of how it would look like or how it feels, the odds are that you will be less likely to buy it.
VR allows you to feel the sensation as if you are in the store in person. Making decisions will become much easier when you get to feel what the products are really like.
Idea #6 – Use Demographic and Competition Research Tools
Demographic research, as well as checking how your competition is doing, would give you a significant edge.
Not knowing your audience means that you would be wasting resources instead of using them where they should go.
As for the competition, there might be times when using other brands could prove to be a wise move and inspire you for new ideas. And do not consider this unethical because everyone is doing it already.
Idea #7 – Provide Different Payment Methods
Offering multiple payment methods is another element of improving customer experience. Not everyone has a credit card, but they might have a PayPal or Payoneer account. If you add as many different options, you can expect fewer abandoned shopping carts.