For many years, cosmetics have remained one of the most in-demand categories of products on the market. Cosmetic products are designed for personal hygiene and improvement of one’s appearance.
Almost every customer strives to look good, feel healthy and attractive, and maintain their youth. Therefore, it’s not surprising that cosmetic products are popular among people of all ages in any part of the world.
There are many types of cosmetics, but all these products can be broadly divided into two main groups:
- Decorative cosmetics. This type of cosmetics is designed for short-term correction of a person’s appearance. This group includes lipsticks, blushes, lip or eye pencils, nail polishes, and other products that can hide minor imperfections and emphasize its advantages.
- Skincare cosmetics. This group includes products that can improve the condition of hair, nails, facial and body skin. Such cosmetic products include rejuvenating creams, toners, serums, hair balms, shower gels, and many others. This segment offers a wide range of products for both women and men.
Many entrepreneurs realize how profitable a cosmetics manufacturing business can be and consider creating their own brand. However, there are many specific features in this industry, knowing which can help allocate resources more effectively for the creation of a successful business.
What is cosmetics manufacturing?
A crucial stage in creating your own cosmetic brand is the production process. In most countries around the world, there are strict regulations that cosmetic manufacturers must comply with. You need to ensure the quality and safety of your own products.
Whether it’s skin care cosmetics manufacturing, hair mask creation, or mascara production, you will need an experienced team with skilled technicians, quality equipment, a testing laboratory, and facilities that comply with all sanitation and safety standards in the production process.
Of course, all of this requires significant financial investment. However, you can greatly reduce costs by finding a reliable contract manufacturer for cosmetics. Such companies help entrepreneurs create their own brands and produce products on demand.
Contract manufacturers already have everything needed to create cosmetic products according to specific requirements: factories, production lines, in-house laboratories, raw material suppliers, warehouse facilities, and a qualified workforce. Therefore, you can be confident that they will assist you in all stages of creating your cosmetic brand, whether it’s formulation development, sample testing, documentation, or packaging of the final products.
To choose the best contract manufacturing, pay attention to the following criteria:
- Certificates confirming the expertise of the factory,
- Type of equipment,
- Raw materials used,
- Qualification of factory workers,
- Successful case studies,
- Possibility of certification of the manufactured products.
Basic principles of cosmetics manufacturing
If you have decided to start your own cosmetics manufacturing business, you need to take into account many details before getting started. The quality of the products you produce and their future success depend on it.
There are several main stages of the production process, each of which requires sufficient attention in order to create a truly valuable and unique product.
- Business plan development. It is crucial to approach the planning of your business responsibly. Skin care cosmetics manufacturing and hair care product production require significant financial investment, so you need to consider all potential expenses required to open your business. It is important to take into account not only production costs, but also logistics, marketing, and other activities.
- Market research and concept development. It is necessary to conduct a qualitative analysis of the market situation and research the characteristics of the target audience in order to select a product category that has potential demand from customers. This will also help you create a unique value proposition, develop the brand concept, and its values.
- Composition and ingredients. Many consumers pay attention to the composition of products. The more natural ingredients you use in the production of cosmetics, the higher the loyalty of the audience will be. To achieve this, it is necessary to pay attention to the quality of raw materials and their processing technology, as well as seek the support of qualified technologists.
- Packaging. The appearance of the product plays a key role in increasing sales, as the task of packaging is to attract the attention of the consumer and distinguish the product favorably against competitors. The development of the shape, size, color scheme, and graphic elements of the packaging should be delegated to professionals: you can turn to a specialized agency or use marketing services of contract manufacturing.
- Delivery. Once the product is manufactured and packaged, it’s time to deliver it to the points of sale. It is necessary to carefully plan logistics and find reliable partners who will distribute your cosmetics. When choosing sales points, consider the target audience, price category of the product, and the characteristics of the cosmetic product. For example, you can deliver the product to specialized cosmetic stores, sell it on marketplaces, and in popular retail chains.
Your budget for cosmetics manufacturing
Any aspiring entrepreneur needs to approach budget planning responsibly in order to avoid unforeseen expenses and more accurately forecast the potential net profit of the company. If you use contract manufacturing services, you will be able to significantly reduce the expenses of your enterprise. In this case, you will be utilizing the production capabilities of your partner and paying them a commission.
However, if you want to start a business from scratch, consider the following expense items in your budget:
- Purchase of equipment. Typically, industrial mixers, melters, dehydrators, boilers, reactors, blenders, sterilizers, and other machinery are required for cosmetics production.
- Raw material procurement . The type of raw materials depends on the product being manufactured. For example, for skin care cosmetics manufacturing, vegetable oils and fats, distilled water, extracts, active ingredients, and natural preservatives are often used.
- Purchase or rental of premises. You will need premises for production, storage of goods, and the operation of other company departments, such as accounting, marketing, and sales.
- Organization of laboratory work. It is important to include these expenses as a separate item in the budget, as the creation and testing of products are crucial for obtaining quality and safety certificates.
- Documentation processing. Seek assistance from experienced lawyers to register the company and trademark, properly arrange all licenses, and certify the products being released.
- Marketing activities. Make sure to include expenses for promoting your cosmetics in the budget. Consider the cost of branding and advertising in the most effective communication channels.
- Storage and logistics. Ensure that the products are stored in conditions that comply with all norms, and anticipate the costs of delivering the goods to the points of sale.
- Other monthly payments. As an entrepreneur, you need to remember about other regular expenses, such as employee salaries, utilities, and taxes.
Composition and ingredients in cosmetics manufacturing
More and more customers are paying attention not only to the appearance of products, but also to their composition, preferring high-quality cosmetics with natural ingredients. However, in order to choose the most optimal composition for your future product, it is necessary to determine the type of cosmetic products you plan to release.
Professional technologists can help you find the initial formula: you can search for a suitable specialist yourself or seek assistance from contract manufacturing employees who have extensive experience in creating unique, beneficial, and high-quality cosmetic products.
Thus, the most commonly used ingredients in cosmetics production include:
- Extracts are obtained from plants, fruits, vegetables, and berries that possess beneficial properties.
- Antioxidants are substances that are often used in skin care cosmetics manufacturing, as they have rejuvenating properties and protect the product from external influences.
- Emulsifiers are used by cosmetic manufacturers to stabilize their products and achieve the right consistency. Beeswax is often used as an emulsifier.
- Vitamins A, E, and C are usually included in the composition of cosmetic products, as they have a positive impact on skin health.
- Hydrolats are plant waters obtained through the distillation process. This component is often used in the production of soaps, creams, and balms.
If you position your cosmetics as natural, avoid using synthetic dyes, fragrances, and preservatives. Also, keep in mind that natural cosmetic products should not contain components obtained from genetically modified products.
The production of cosmetic products is a promising business area that allows you to create a high-quality product and sell it to a wide audience. Manufacturing such goods requires a responsible approach to the quality and safety of the products.
To create your own cosmetics brand, you will also need to purchase equipment and raw materials, complete all the necessary documentation, find experienced technologists, ensure the functioning of the laboratory, take care of packaging design, product promotion, and logistics.
Fortunately, most expenses can be significantly reduced if you seek help from a contract manufacturer of cosmetics. This way, you will be able to delegate the production processes to a reliable contractor who will help you select ingredients, obtain quality certificates, and create unique products under your brand.