In this ever-evolving digital world, companies rely more and more upon tools to make the mammoth task of running a business that little bit easier.
Fortunately, as technology develops, these tools are constantly advancing in order to aid in the seamless transition of day-to-day duties.
In this article, we explore the new trends which are currently taking the business world by storm.
Online Marketplaces
With the pandemic causing so many stores to close last year, online shopping has boomed at a rapid pace, and for many retailers, it can feel like a constant race to keep up. Marketplaces have fast become the driving force in the growth of eCommerce. It comes as no surprise that firmly in the lead is Amazon. This global site is well and truly dominating the eCommerce world as recent studies show that 66% of consumers now start their search for a new product on Amazon. If you’re considering investing in SEO for your business, it could be worth investigating the opportunities that online marketplaces could create.
Digital Currency
Digital currency is taking a swift lead across businesses today. It involves the transferring of funds quickly, securely and without the need of a middleman to oversee it. With growing concerns of credit card fraud on the rise, particularly with international transactions, digital currency such as bitcoin can help to eliminate the risk of fraud for many online businesses, allowing them to sell worldwide with peace of mind. As digital currencies allow consumers to send money with one quick, unretractable transaction, it could make for a much smoother process for online shopping.
Marketing Automation
Since its creation, the use of marketing automation has changed the way businesses and marketing agencies operate immensely. Marketing automation prevents businesses from having to carry out repetitive tasks, so that they can instead utilise this extra time across other areas of the business. According to studies carried out by Social Media Today, three quarters of all companies use marketing automation in one way or another, with the vast majority planning to spend more of their marketing budgets on automation tools this year.
As well as giving more time back to the marketing teams within businesses, another popular use for marketing automation tools is tailoring content to individual clients. This helps to improve customer retention by making them feel valued, which in turn builds stronger relationships over time. If you wish to implement such tools within your company, be sure to enlist the help of an expert automation agency that specialises in this field. That way you can get the most out of your marketing budget to achieve the best results possible.
Millennial Mindsets
With the influx of Millennial employees taking over most workplaces nowadays, this can give many businesses an advantage over fellow competitors who might not be willing to listen to the younger voices within their teams.
It’s a good idea to make the most of the wealth of new knowledge that your younger teammates can bring to the table. Social media is a prime example of this. Unlike baby boomers and Gen X, both Millennials and Gen Z generations have grown up with social media embedded into their lifestyles. This makes it much easier for them to keep up to date with new online trends that are taking the social media world by storm.
