More and more people are using their mobile devices to shop online these days. This means that any e-commerce business wanting to stay ahead of the competition needs to make their website friendly for these mobile users. If you aren’t concerned about the user experience, it can come back and haunt you.
Every time someone struggles to use a website on their phone, they might just give up and leave. For e-commerce sites, that’s a lost sale. They must make their websites easy and enjoyable to use on phones and other mobile devices. In this article, we will go over some of the reasons you should be thinking about how to optimize your e-commerce site for mobile.
1 – Better search ranking results
SEO is not just for big business and marketers. It also plays a huge role in generating traffic for an e-commerce site. This means making decisions like picking the right e-commerce platform for SEO, which you can read about here.
In addition to that, if an e-commerce platform isn’t optimized for mobile, it might not rank as well as it could. Websites that are optimized for mobile users often rank higher in search results. This is because search engines try to provide the best experience for their users.
A website that looks and works well on mobile is more likely to provide a good user experience. Optimizing for mobile can directly affect a business’s visibility and success online.
2 – Increased conversion rates
Although traffic is an important metric, too many e-commerce site owners focus too much on it. Instead, more focus needs to be put toward conversion rate as a defining metric of success.
Conversion rates are about how many visitors to your website actually end up making a purchase. It doesn’t matter how much traffic you have coming to the site if people aren’t buying anything.
Mobile-optimized sites significantly boost conversion rates. That’s because everything from the product images to the “add to cart” button is just where they expect it to be. This ease of use means they’re more likely to complete their purchase.
For mobile users, checking out on a mobile device is a big concern. Small screens and poorly placed buttons can easily lead to frustration with mobile checkouts. However, when an ecommerce site incorporates a smooth checkout process tailored for mobile, it becomes straightforward for users to make a purchase.
3 – Fewer abandoned carts
One of the biggest challenges many online retailers face is the issue of cart abandonment. This happens when a customer places items into their cart but never finalizes the purchase.
Mobile optimization plays a big role in reducing abandoned carts. When a website is designed for mobile devices there is easier navigation, clearer product displays, and simpler steps to purchase. A site that’s hard to navigate or takes too long to load on a phone can quickly discourage a potential buyer.
A mobile checkout that’s too slow or requires too much zooming might make it difficult and leave the customer thinking it’s not worth the hassle.