Ultimate Guide to Schedule Instagram Posts

It’s 2020, and if you wish to compete with those one billion monthly active users for attention, it’s high time that you familiarize yourself with the most productive features of Instagram.

Do you schedule your Instagram post? This way, you not only save a lot of time but also increase your Instagram engagement at the same time. Sounds cool, right? Let’s get into the process.

Create a business account

If you wish to grow your Instagram account, there’s no reason why you should not switch to a business account. It’s free and allows you to schedule your post in advance. It also has some other amazing tools like insights and promotional ads with it.

It’s just a matter of seconds to turn your personal account into a business one. First of all, you need to have a Facebook page connected with your Instagram profile. If you don’t, then create one and connect. After you are done with that, follow the following steps:

  • Open your Instagram profile
  • Go to settings
  • Tap on the ‘account’ option
  • Tap on ‘switch to professional account’ at the bottom
  • Select a business account

Connect to Facebook’s creator studio

Recently, Instagram has been integrated with Facebook’s creator studio. If you are a marketer or want your account to grow, then you can also take the leverage of this tool. To be able to access the creator’s studio, you need to connect your Instagram to your own Facebook page:

  • Go to settings
  • Tap on the ‘account’ option
  • Go to linked accounts
  • Select Facebook
  • Fill in the details of your Facebook profile page

Select the content to be posted

Now that you have entered the creator’s studio, you can compose a post to be published in advance:

  • Choose or capture the image or video that you wish to post.
  • Edit the photo or video. You can crop them and put interesting filters to amp up the mood of the picture.
  • Write a caption that accurately describes your post. Your caption should be as precise as possible and include catchy power words that attract the audience.
  • Use numerous hashtags according to the content of your post. This way, you connect with your community and also increase the reach of your post.
  • Click on ‘publish’ and choose the ‘schedule’ option.

Select date and time

Now you need to set the date and time for your content to be posted. Carefully choose the date accounting for all the influencing factors.

  • The best date and time differ according to the niche and target audience of your content. If you are writing about something related to homemakers, then you should post your content during the daytime because that’s the time when most of the homemakers are free.
  • Scheduling a post too far in advance can sometimes land you into a problem. You would not want to post a joke when the country is going through a war-crisis.
  • Don’t forget to check your insights to know peak engagement time. That is the perfect timing for you to post anything.

And you are done! You’ve scheduled your post well in advance.

Are you using Instagram scheduling posts? How it is working for you? Please share your experience.