You’re the owner of a tech company that provides web development and design services to businesses. You’ve been working hard to establish a solid online presence for your company and using social media to reach new customers. But you want to do more. This is where B2B marketing comes in.
Why Choose B2B
A B2B is a business-to-business company, meaning your target markets are other companies and organizations. Entrepreneur Mark Stiffler believes there are many reasons why you should market your tech company as a B2B.
Repeat customers
When you provide services and programs, such as B2B loyalty programs, to businesses, they are more likely to use your services again and recommend you to others.
Larger budgets
In addition, B2B companies often have larger budgets than individual consumers. You can charge more for your services and make a higher profit.
Greater stability
Finally, B2Bs tend to be more stable than consumer-based businesses. They’re less likely to experience sudden changes in demand or budget cuts, making them a more reliable source of income for your tech company.
Now that you know the benefits of marketing your tech company as a B2B, let’s take a look at some specific ways you can do it.
1. Establish a strong online presence
Your potential clients will research your company before they decide to work with you. That’s why it’s so important to have a solid online presence. Make sure your website is up-to-date and provides information about your services.
In addition, create profiles on social media sites like Twitter and Facebook. Use these platforms to share blog posts, articles, and other content that will be of interest to your potential clients.
Interact with customers
Social media is a great way to connect with potential clients, but it’s up to you to make it beneficial. You need to be active and engage with your audience.
Share exciting blog posts, articles, and infographics. Ask questions and interact with those who answer. Comment on other people’s posts. Join relevant groups and participate in discussions. The more active you are, the more likely people will notice your company.
Connect on LinkedIn
LinkedIn is a social media site that’s specifically designed for business networking. It’s a great place to connect with potential clients and build relationships.
2. Attend trade shows and networking events
Trade shows and networking events are great opportunities to meet potential clients face-to-face. Attending events relevant to your industry can open up a whole new avenue for networking and potential clients.
When you’re at the event, introduce yourself and strike up conversations with potential clients. Mark Stiffler suggests having plenty of business cards on hand, and jot down notes on the back of cards you receive to jog your memory later.
3. Get involved in your local business community
Your local business community is a great place to network and build relationships with potential clients. Get involved by joining your Chamber of Commerce or attending local business events.
You can also volunteer for local committees or boards. This is a great way to give back to your community and meet potential clients simultaneously.
4. Send out email newsletters
Email newsletters are a great way to keep in touch with potential clients and keep them up-to-date on what’s going on with your company.
Include interesting articles and helpful tips in your newsletter. You can also use it to announce new products or services, or introduce customers to your team members by highlighting employees. Be sure to include a call to action, so potential clients know how to get in touch with you.
5. Make a great first impression
First impressions are essential, so make sure you’re making a good one when you meet potential clients. Dress professionally and be courteous.
Be prepared to answer questions about your company and what you do. And most importantly, be yourself. People do business with people they like, so let your personality shine.
Final thoughts
Marketing your tech company as a B2B can be a great way to build relationships with potential clients and generate new leads. Use the tips in this article to get started, and you’ll be on your way to success.
