How to Set Smart Financial Goals for a Business

One of the best practices toward achieving better business outcomes is SMART goal setting. This acronym stands for Specific, Measurable, Attainable, Relevant, and Time-Based, and provides an effective method for setting and achieving business goals. This method helps businesses of all sizes measure progress and consistently reach goals. Understanding how to set SMART goals is an essential tool for any business.

Focus on profitability and revenue.


Every business wants to achieve profitability, or earning more revenue than what is spent on operating expenses. Your business can earn revenue from sales, interest on investments, and rental income from business property you own. Typical business expenses include payroll (Try this paystub creator) , materials, advertising, licenses, taxes, rent, and utilities. The goal behind profitability should be to earn enough revenue to satisfy stakeholders while saving money for future expansion or capital reserves.

Setting smaller goals will lead to achieving larger goals.


It’s natural to set a goal of achieving a high-dollar figure in sales, but you must build up to achieving a steep goal. Achieving large financial goals as a business requires discipline, self-control, a focus on growing your workforce and customer base, and improving your brand identity. You need to set smaller, short-term goals that will help build the foundation for future, large-scale success.

You can find a dearth of information about cutting-edge strategies for financial success on the internet. Financial resources such as WealthRocket are designed to provide all the guidance and information you need to achieve financial success. Staffed by a team of financial experts, Wealth Rocket has guides and advice for navigating complicated tax systems, smart credit card use, paying down debt, choosing the right insurance policy, and finding the best fit financial institutions. Wealth Rocket also has useful information about understanding the valuation of an initial public offering (IPO), understanding a market share, and what to expect on your first day of trading. Their easy-to-understand resources can help you make better decisions that will result in better business outcomes.

Make sure you set the right goals for your business.


Any for-profit business aims to generate as much net income as possible to achieve financial success. There’s more to running a successful business than money, though. You need to focus on building a strong brand identity that inspires customer loyalty and repeat business. The more satisfied customers you have, the more positive customer reviews you’ll receive and the more new customers you’ll have. Without a strong workforce, you can’t run a profitable business. Focus on developing your workforce by offering employees continued job training, support, and growth opportunities. The better the employee experience you create, the less turnover rate you’ll have.

Taking advantage of business tools is essential to set better goals and strategic priorities. Results management solutions help you align and gain visibility on business outcomes, encourage full cross-team alignment, and immediately measure results. WorkBoard’s OKRS platform helps you align strategic priorities, accelerate results, and unlock growth with enterprise results management. You can also take advantage of WorkBoard OKR podcasts about the power of objectives and the power of time by the CEOs of Malwarebytes, Zuora, Workday, and more. Implementing OKR software is a smart way to set better goals and achieve business success.

Setting specific goals provide clarity on what’s to be achieved. Measuring your goals along the way is important for reaching both results and key milestones along the way. Only set achievable goals that you firmly believe you have the ability to reach. Your goals should be relevant to your vision and mission in both the short and long run. By setting a timeframe for your goals, you ensure you avoid procrastination and stay on track.