Google Ads is a must for any online business that wants to be seen and have good revenue. Of course, Google Ads have never been free, but the more you invest and the more clever you invest, the bigger the return on investment you will achieve.
Unfortunately, if you are using a cost-per-click strategy and planning it wrong, a campaign like this might cost you more than you would like and even result in disapproved Google Ads. And if this goes on, a business that does not know how to improve its’ Google Ads strategy might not see a far future at all.
If you want to have a quick boost on your PPC marketing campaign, you can get more customers online with Google Ads Automation by using Clever Ads. And if you want even more advice about how to improve Google Ads results and Quality Score for your advertising campaign, then keep on reading.
What Does Your Quality Score Consist of?
If you are trying to learn how to use Google Ads better for your own advantage, you might often see a name Quality Score. But do you really know and understand what it is and what it consists of? If not, we are going to explain it to you shortly.
There are three main things that determine how high or how low your quality score is. It is your Google Ads campaigns’ ads, keywords, and the information that is displayed on your landing page.
All these components together equal Google Ads Quality Score that determines how high on the search results you are going to end up on. Also, a higher Quality Score leaves you with a lower price for pay-per-click because Google knows that the content in your ads is relevant to the one on your landing page.
Advice #1: Match Keywords With Ads and Landing Pages
It is crucial that the keywords you use always match the content used for your ads and the content displayed on your landing page. If your keywords state one thing and your ads and landing page show a completely different thing, this might even lead you to lose money.
Especially if you use the pay-per-click method because each click will cost you additional money, and the potential customers will leave immediately. Just think about the situation: you are looking for prescription glasses, and you end up on a page that sells sunglasses. What are the chances that you will get distracted from your original purpose and decide to buy sunglasses instead? They are very little because you need prescription glasses.
So make sure that your ads are relevant to the information that you are planning to show to your visitor on your landing page. The bigger the relevance, the higher the Quality Score you will have, the less money per click you will spend, the more time visitors will spend on your website, and the more sales and revenue you will make.
Advice #2: Determine Your Audience
It will be hard for you to be working with Google Ads or any other ads in general if you do not know your target audience. Not knowing your target audience may only lead to one thing – loss of money because you will be spending for either all the audiences or the wrong one.
Also, if your purpose is to create relevant advertisement campaigns on Google Ads, you will have to make them as relevant as possible and how can you make them relevant if you do not know your target audience and what are their habits?
Trends and suggestions are always something you should keep your eye on and experiment, but you always need to be very specific about who your Google Ads target audience is – financially, demographically, and otherwise.
Advice #3: Perform a Keyword Research
Before you start adding keywords on your Google Ads campaign, you need to perform proper keyword research in the market. There is no chance of building a successful ad campaign with no research.
To help you with proper keyword research and planning, you can use specialized tools like Google Keyword Planner, for example. All you need to do is enter your website’s URL address, and Google will offer you various suggestions for keywords. But make sure you decide if the keywords are worth using or not – you should know your business and its’ competitors well enough to make smart decisions about choosing the right keywords.
Try to choose and use the keywords that are the most relevant to your business and the content that you show on your website’s landing page – this will help you raise your Quality Score even more.